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2025 CATALOG
How to Increase Profit Margins and Delight Clients
Welcome to a showroom's guide to selling exclusive Montana Forge hardware - your secret weapon for high-end projects and improved profit margins.
Premium finishes and hardware make or break the final aesthetic of luxury homes. Door hardware, often overlooked, could be the missing link to significantly boosting your profit margins while exceeding client expectations.
Montana Forge perfectly marries craftsmanship, security, and exclusivity - delivering higher margins, delighted clients, and increased referrals for your business.

by Sam Schwartz

Common Hardware Myths Debunked
All Door Hardware is the Same
Many believe hardware is just another necessary component. In reality, Montana Forge's solid forged brass construction ensures premium feel, durability, and seamless operation that mass-produced alternatives can't match.
Custom Hardware Means Long Lead Times
Builders assume custom configurations lead to delays. In reality, Montana Forge delivers modular, built-to-order hardware that ships within 4-5 business days, giving flexibility without sacrificing speed.
High-End Hardware Doesn't Improve Margins
Some believe premium hardware doesn't move the needle for profit. In reality, offering exclusive hardware increases margins by positioning your showroom as the go-to supplier for luxury builds.
Integrating Montana Forge: Step 1-2
Educate Your Sales Team
Your team needs to understand that Montana Forge isn't just about aesthetics—it's about security, durability, and exclusivity. Key selling points include solid forged brass construction, exclusive showroom distribution, and customization options for tailored client solutions.
Upsell as a Must-Have in Custom Builds
Position Montana Forge hardware as an essential upgrade in custom homes. Train your team to present the hardware as an investment that enhances security, aesthetics, and functionality while complementing luxury finishes.
Integrating Montana Forge: Step 3-4
Highlight Fast Fulfillment & Custom Keying
Emphasize the 4-5 day turnaround on orders and the ability to provide custom keying solutions for luxury projects, minimizing wait times while delivering tailored results that meet client expectations.
Bundle Hardware with Lighting Packages
Offer hardware and lighting packages that provide a cohesive aesthetic for luxury homes. This increases order values and streamlines the decision-making process for clients while creating a unified design approach.
Product Showcase
Montana Forge offers a diverse range of premium hardware options that combine functionality with exquisite design. Each piece is crafted from solid forged brass, ensuring durability and a luxury feel that mass-produced alternatives simply cannot match.
The modular design allows for customization to complement any luxury home aesthetic while maintaining the highest standards of quality and security.
Managing Challenges & Troubleshooting
Managing Large Orders
Challenge: Handling logistics for multiple homes
Solution: Leverage drop-shipping directly to job sites to streamline delivery and reduce handling time.
Addressing Price Concerns
Frame the investment as part of a long-term value proposition. Highlight security, durability, and timeless aesthetic benefits. Compare brass construction (Montana Forge) to die-cast construction (competitors).
Streamlining Orders
Create a standardized order checklist for your team and leverage Montana Forge's quick turnaround and transparent lead times for efficient processing.
Frequently Asked Questions
How do I position Montana Forge as an essential upgrade?
Focus on the value-add—highlight durability, security, and exclusive showroom availability. Emphasize how it enhances the final luxury aesthetic of high-end projects.
Can I offer custom keying for large-scale projects?
Yes! Montana Forge offers custom keying with minimal processing time, ensuring tailored solutions for each project while maintaining security standards. KW1 and SCH1 ($1.50 PER KEY).
How can I streamline the ordering process?
Create a standardized order checklist for your team and leverage Montana Forge's quick turnaround and transparent lead times.
Unlock Your Hidden Revenue Potential Today

Higher Margins
Exclusive product offerings create opportunities for increased revenue
Client Satisfaction
Tailored, high-quality solutions leave lasting impressions
Streamlined Operations
Faster fulfillment and modular customization ensure seamless execution
Montana Forge hardware isn't just about doors—it's about elevating luxury projects, creating exclusivity, and boosting your bottom line. By integrating Montana Forge into your showroom offerings, you'll position your business as the go-to source for high-end hardware.
Ready to experience the profit margin cure? Schedule an appointment with Enlightening Sales today and discover how Montana Forge can transform your business.